I led the full creative direction for Where Saints Go, shaping the brand across digital from the ground up. My role covered branding, UI/UX design, and ongoing graphic design – with a focus on creating a premium, editorial feel that reflects the product quality and positioning.
THE HOMEPAGE
The homepage was designed to set the tone immediately – soft, neutral, and editorial.
I focused on strong lifestyle imagery and simple, confident typography to create a premium first impression. Rather than overwhelming users with offers, the layout guides them naturally through the brand story, key categories, and hero products.
Subtle hierarchy and spacing were key here – letting the content breathe while still maintaining clear paths to shop.
THE CATEGORY PAGE
The category pages were built around clarity and ease of browsing.
I designed a flexible grid system that keeps products front and centre, supported by lightweight filtering and subtle UI elements. The aim was to make exploring collections feel effortless, without distracting from the products themselves.
The overall look stays consistent with the brand – warm tones, minimal UI, and a calm, considered layout.
THE PRODUCT PAGE
The product page was designed to balance aesthetics with conversion.
Large, high-quality imagery takes priority, supported by clear pricing, trust signals, and structured product information. I introduced expandable sections to keep the page clean while still housing detailed content like dimensions, materials, and delivery info.
The overall experience is designed to feel considered and reassuring – giving users everything they need to make a decision, without clutter.
