In 2019, I was commissioned by Probellum, a newly formed combat sports promotion, to create its original brand identity. The brief was to develop a bold, modern mark that reflected the energy, professionalism and global ambition of the organisation while remaining versatile across digital, broadcast and live event environments.
The result was a distinctive identity built around a custom monogram and strong geometric forms, designed to perform across a wide range of applications.
BRINGING THE BRAND TO LIFE
The identity was rolled out across Probellum's live events, appearing on arena screens, fight canvases, cage branding, athlete backdrops, merchandise and promotional materials. Seeing the brand implemented at scale within sold-out venues demonstrated the flexibility and impact of the identity, creating a consistent visual presence across both broadcast and in-person experiences.
